Maximal Concepts

Our philosophy is to work outside of the confines of ‘normal’. WE HARNESS THE AWESOME POWER OF CREATIVITY, MEDIA, TALENT, TASTE AND COMMUNITY. THROUGH CAREFUL NOURISHMENT, RELENTLESS SEARCHING AND A CORPORATE DNA BUILT ON GROUP GROWTH, WE HAVE ATTRACTED TALENTED INDIVIDUALS, ALL OF WHOM INSPIRE EACH OTHER, DAY IN, DAY OUT.

We don’t just build products. WE VIEW OUR PROJECTS AS A LIVING BEING THAT WE BRING TO LIFE. A GREAT BRAND OFFERS DEPTH, EXPERIENCE, RESONANCE AND SOUL. A BRAND SHOULD REVEAL ITSELF TO YOU OVER TIME AND BUILD A RELATIONSHIP WITH YOUR SUBCONSCIOUS.

A restaurant is 100 small elements THAT MUST COME TOGETHER IN HARMONY. HOSPITALITY IS A TEAM SPORT. WE INSPIRE COLLECTIVE ACTION AND VALUE PERSONALITY OVER EVERYTHING.

We are mildly obsessed with food. WE BELIEVE THAT GREAT COOKING DOES NOT NEED TO BE COMPLICATED. AWESOME INGREDIENTS SPEAK FOR THEMSELVES. WE BELIEVE PEOPLE RATE THEIR MUM'S FOOD OVER A "MICHELIN" CHEF. IT'S THE DIFFERENCE BETWEEN A DESIRE AND AN EXPERIENCE.

Travel and food are symbiotic lovers… WE HAVE ONE OF THE MOST ENJOYABLE ROLES TO PLAY IN A SOCIETY. WE TRAVEL, TASTE, FIND, AND RE-LOCATE FLAVOURS BACK TO OUR CITY; FOR OUR GUESTS. WE TAKE THIS ROLE SERIOUSLY AND IT FILLS OUR ENDLESS NEED TO EXPLORE; SO IT'S REALLY WORKING OUT WELL FOR ALL...

We operate a strong farm to table philosophy. GOING BACK TO THE FUNDAMENTALS OF COOKING; AN OPEN KITCHEN APPROACH TO KNOWING WHERE YOUR FOOD COMES FROM, UNDERSTANDING, APPRECIATING THE STORY AND TRYING TO SOURCE THE BEST FLAVOURS TO MAXIMISE EACH DISH.

If you do not understand the source of your food; YOU ARE BASICALLY COOKING IN THE DARK...